1. Too much hype
Sometimes, the excessive expectations on a film can be a burden by itself and can make the film seem less impressive. There is no better example for this than Suriya's Anjaan, which was massively hyped up that fans felt cheated when they saw that it was an usual revenge saga. Rajinikanth's 'Lingaa' also got extra criticism because of the extra publicity. The same thing happened with 'I' as well, to an extent. So, as we saw with Ajith's Billa II, even if the film is just above average, it could result in a backlash from disappointed fans.
2. Length of film
Going by latest trend, films which have a running time of close to 3 hours or more haven't met the expectations of the fans. All those films that have been complained to be lengthy have not done well at the box office, including Rajinikanth's latest film 'Lingaa' and Shankar's 'I'. Ajith's 'Yennai Arindhaal', which was earlier reported to have a running time of 2 hours 56 minutes, has now been trimmed to 2 hours 42 minutes even before the release. This could well work in favour of the film or backfire, since there is a buzz that the trimmed version is only for India, and the US audience will get to see the complete version.
3. Gautham Menon's cop films
Acclaimed director Gautham Menon has once again opted for cop movie after his love story 'Neethaane En Ponvasantham'. His earlier cop movies, 'Kaakha Kaakha' with Suriya and 'Vettaiyaadu Vilaiyaadu' with Kamal Haasan have been huge hits. The expectations of giving another hit cop movie weighs heavily on him. Comparisons with these hits films will be inevitable, which could be a negative for the film even if it falls short of expectation even one tiny bit.
4. No punchlines
There has been a lot of talk about Ajith not wanting any punchlines in the film and wanting it to be film in Gautham Menon's style. While there have been praises for the actor's commitment and trust on the director, at the end of the day, it's an Ajith film for the star's numerous fans. The fans expect the director's class combined with the star's mass, which could be missing, going by the reports.
5. Excessive abuses
With the film being given a U/A certificate, not only does it miss out on tax exemption, but also family audience. While the U/A could be given due to the excessive violence in the film, inside reports suggests that excessive foul language which have been used throughout the film is also a reason. Gautham Menon's films are known to have few swear words in the dialogues, but if it turns out to being used throughout the film, the film could end up losing the family audience.
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